OnPoint: The Medical Excellence Podcast

13 Building High-Impact Field Medical Teams: Insights from Vicky Jones of Annexon Biosciences

In this episode of the OnPoint Podcast, Scott Thompson sits down with Vicky Jones, Global Head of Field Medical at Annexon Biosciences. With a ⁠rich career spanning leadership roles⁠ at Amgen, UCB, Eli Lilly, and Regeneron, Vicky shares her expertise in structuring and leading high-performing Medical Science Liaison (MSL) teams.
 
From her unconventional journey from veterinary medicine to Medical Affairs, to the evolving role of MSLs in insight generation and strategic alignment, Vicky provides advice for Medical Affairs professionals. She discusses how to build a team that delivers real impact, the importance of insight-driven decision-making, and how Medical Affairs can demonstrate value in an increasingly data-driven environment.
 
Whether you're leading a field medical team or looking to enhance your organization’s approach to insights, this episode is packed with valuable takeaways on leadership, strategic engagement, and career growth in Medical Affairs.
 
Tune in for expert insights on:        
The evolving role of Medical Affairs and MSL
Structuring an effective field medical team
Measuring impact and demonstrating MedicalAffairs value
Balancing scientific exchange with organizational strategy
Leadership lessons for Medical Affairs professionals
 
Listen now and level up your Medical Affairs strategy!
Connect with Vicky on LinkedIn: ⁠https://www.linkedin.com/in/vicky-jones-dvm-36707119/⁠
 
OnPoint: The Medical Excellence Podcast delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
 
OnPoint is available on several podcast platforms, including the ⁠Acceleration Point YouTube channel⁠.
#MedicalAffairs #MedicalExcellence #FieldMedical
 
[00:00] Welcome & Introduction
[01:00] Vicky Jones' Journey into Medical Affairs
[05:30] The Evolving Role of Field Medical & MSLs
[10:40] Structuring & Growing a High-Impact MSL Team
[20:15] Key Skills & Leadership Lessons for Medical Affairs
[35:00] Final Takeaways & Advice for Medical Affairs Professionals

12. Advanced Insight Generation Strategies in Medical Affairs: A Conversation with Brant Jarrett

In this OnPoint podcast episode, host Scott invites Brant, Head of Field Medical at Mallinckrodt, to discuss the complexities of Insights Generation in medical affairs. Brent emphasizes the importance of strategic planning, collaboration, and the evolving role of AI in gathering, analyzing, and reporting insights.
Key topics include the necessity of having a dedicated Insights Lead, the significance of multi-channel data collection, and the impact on organizational efficiency. The episode also highlights the value of continual training, feedback loops, and showcasing the tangible results of insights. Brant and Scott share actionable strategies for improving insight programs and preparing teams to adapt to changing technologies and methodologies.
Connect with Brant on LinkedIn: https://www.linkedin.com/in/brant-jarrett-636a1435/
Resources mentioned in this episode:
MAPS Webinar: Putting the AI into Innovative Medical Affairs Teams: https://medicalaffairs.org/putting-ai-innovative/
Blog: Three Skills Medical Insight Leads Must Master: https://accelerationpoint.com/3-key-skills-medical-insight-leads-must-master/
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms including the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence #FieldMedical #InsightGeneration
 
[00:00] Welcome and Catching Up
[00:57] Introduction to Insight Generation
[02:22] Challenges in Insight Generation
[05:56] Strategies for Effective Insight Collection
[19:32] Continuous Improvement in Training
[20:13] The Paradox of Practice
[25:17] AI's Impact on Insights
[30:56] Maximizing the Value of Insights

11. Scaling Medical Excellence: Insights from Merck with Wendy Fraser

In this episode of the OnPoint Podcast, Scott interviews Wendy Fraser about her experiences and insights in scaling the Medical Excellence function at Merck. They discuss the scope of responsibilities, the complexities of managing global medical affairs, and the innovative practices that enable scientific exchange excellence.
Wendy shares the importance of building cross-functional relationships, employing consultative approaches, and leveraging technology to improve efficiency and effectiveness. The conversation also touches upon the challenges and successes of 2024, future directions for Medical Affairs, and the critical role of continuous engagement and feedback from global teams.
Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wendy-fraser-86316710/
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms including the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence
 
[00:00] Introduction and Welcome
[00:14] Understanding Merck's Medical Excellence
[04:01] The Role of Scientific Exchange
[08:02] Balancing Global Consistency and Local Autonomy
[10:18] Building an Inspired Shared Vision
[17:45] Experimentation and Safe to Fail Culture
[31:46] Future of Medical Affairs and MSLs

10. Strategic Alignment in Medical Affairs with Matt Nelson

In this episode of the OnPoint Podcast, Scott interviews Matt Nelson, Head of Global Medical Excellence and Innovation at Amicus Therapeutics. Matt shares his journey in leading change within organizations, starting from his tenure at Biogen, to his current role at Amicus.
They discuss the importance of establishing foundational systems and procedures before implementing broader strategic initiatives. Matt shares challenges faced during these transformation phases, such as resource allocation and gaining alignment within the team.
The conversation also touches on the significance of measuring the impact of medical affairs activities and maintaining strategic focus to drive organizational success. Matt emphasizes the need for effective communication and building champions within the team to support change initiatives.
Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthew-nelson-pharmd
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms including the Acceleration Point YouTube channel.
#MedicalAffairs #medicalexcellence
[00:47] Matt Nelson's Background and Career Journey
[05:28] Challenges in Implementing Change
[09:22] Foundations for Organizational Change
[13:46]Measuring Impact and Strategic Alignment
[19:54] Building Champions and Effective Communication
[33:46] Personal Insights and Future Goals
[41:59] Conclusion and Final Thoughts

9. The 2030 Vision for Medical Affairs with Pascal Vande Gucht of UCB

Pascal Vande Gucht, Medical Affairs Digital Lead at UCB, joins Scott Thompson to discuss the critical steps Medical Affairs teams must take to stay ahead by 2030.
Pascal shares his vision on leveraging digital technologies, data analytics, and insights to enhance customer engagement, streamline operations, and improve patient outcomes. Learn how Medical Affairs can implement omnichannel strategies, measure impact, and drive clinical practice change to remain a key strategic pillar within pharma.
Connect with Pascal on LinkedIn: https://www.linkedin.com/in/pascal-vande-gucht
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
#MedicalAffairs #DigitalTransformation #2030Vision #DataAnalytics #MedicalExcellence

8. Omnichannel Strategies for Medical Affairs with Justin Kulovsek

Omnichannel expert Justin Kulovsek joins Scott Thompson and shares how Medical Affairs teams can simplify their approach when it comes to Omnichannel. Learn how to effectively engage HCPs, KOLs, and other key audiences without overcomplicating your efforts.
 
Justin shares practical tips on leveraging existing tools and creating personalized, impactful content across channels like email, CRM, social media, and more. Whether you're just starting your omnichannel journey or looking to optimize your strategy, this episode offers valuable insights to drive medical excellence.
 
Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinkulovsek or visit: https://www.omnichannelconsultant.com
 
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
#MedicalAffairs #Omnichannel #HCPengagement #MedicalExcellence #DigitalStrategy

7. Operational & Strategic Reporting in Medical Affairs with Kjersten Teeter of Blueprint Medicines

Blueprint Medicines' Kjersten Teeter and Scott Thompson discuss the power of operational and strategic reporting in Medical Affairs. Discover how to go beyond the basics of metrics and create impactful narratives that align data with organizational goals. Kjersten shares her expertise on improving operational efficiency, measuring true impact, and driving organizational excellence with insights on leveraging AI and advanced analytics.
 
Connect with Kjersten on LinkedIn: https://www.linkedin.com/in/kjersten-teeter-21526b59/
 
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
#MedicalAffairs #OperationalExcellence #StrategicReporting #AI #MedicalOperations

6. Patient Social Listening within Rare Disease with Shruthi Menon and Akansha Kumar

Scott speaks to Shruthi Menon and Akansha Kumar from Acceleration Point's Social Listening and analytics team about their groundbreaking research on using social media to map patient journeys in rare diseases. They discuss their ISPOR poster presentation on Cushing's Syndrome, highlighting the power of Social Listening in uncovering patient insights that traditional methods might miss.
Connect with Shruthi and Akansha on LinkedIn:  https://www.linkedin.com/in/shruthi-menon-288b3b97  https://www.linkedin.com/in/akansha-kumar-pharmd-msba-b1417911a
View ISPOR Poster: https://bit.ly/4dkjB6T
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms and on the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence #SocialListening #RareDiseases