Scott speaks to Shruthi Menon and Akansha Kumar from Acceleration Point's Social Listening and analytics team about their groundbreaking research on using social media to map patient journeys in rare diseases. They discuss their ISPOR poster presentation on Cushing's Syndrome, highlighting the power of Social Listening in uncovering patient insights that traditional methods might miss.
Connect with Shruthi and Akansha on LinkedIn:
https://www.linkedin.com/in/shruthi-menon-288b3b97
https://www.linkedin.com/in/akansha-kumar-pharmd-msba-b1417911a
View ISPOR Poster: https://bit.ly/4dkjB6T
OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.
OnPoint is available on several podcast platforms and on the Acceleration Point YouTube channel.
#MedicalAffairs #MedicalExcellence #SocialListening #RareDiseases
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